Reputation, Response, Revenue and Relationships are the four things that separate businesses that grow from businesses that stay stuck. This free guide explains each with a self-check you can finish in minutes.
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Download the guide ↓Free. No credit card. Updated October 2026
Written by Ted Gaunt. 30 years owning small businesses. Easy Business Technologies (Easy Biz Tech for short) gives owners plain-English help with today's tools. Want a hand after reading? A 15-minute call is free.
Talk to TedEach R also has a four-question self-check, like "A missed call gets an automatic text back" and "I know where my last 5 new customers came from." Your lowest score is your first fix. If two tie, start with Response, because answering faster helps every other R.
More free guidesReputation, Response, Revenue and Relationships. Reputation is what people find when they look you up, Response is how fast you answer, Revenue is how easily you get paid, and Relationships is how well you keep and grow customers.
Whichever scores lowest on the self-check. If two tie, start with Response, since answering faster improves every other area.
As fast as possible. Within minutes is the goal, because many customers contact the next business on their list if no one answers.
Ted Gaunt of Easy Business Technologies (Easy Biz Tech), who has owned small businesses for over 30 years and works with local businesses in Central Iowa.
Yes. It is a free PDF with no credit card and nothing to buy.
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