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Is your business showing up in AI? Probably not.

Most local businesses are not named when customers ask ChatGPT, Google AI or Siri who to call. This free guide shows the five usual reasons, a 10-minute test, and a plain-English fix list.

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Free. No credit card. Updated October 2026

Written by Ted Gaunt. 30 years owning small businesses. Easy Business Technologies (Easy Biz Tech for short) gives owners plain-English help with today's tools. Want a hand after reading? A 15-minute call is free.

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The five usual reasons AI skips a local business

  1. The website hides its words from the robots. Some sites load their text only after a script runs, and many AI crawlers do not run scripts.
  2. Listings are missing or messy. AI pulls facts from Google, Bing, Apple Maps and Yelp. A different phone number in each place makes it unsure.
  3. Few recent reviews. Reviews tell AI the business is real, active and trusted.
  4. The site never answers the question. AI looks for plain answers: what you do, where, roughly what it costs, how fast you respond.
  5. Nobody else mentions you. Chamber listings, local news and directories make a business look established.

From the 10-minute test: ask ChatGPT and Google for the best business of your type in your town. Were you named? Was there a link to your site? Which competitors showed up instead? The guide walks you through the rest, plus a 12-point checklist.

Quick answers

Why does my business not show up in ChatGPT or Google AI answers? +

Usually one or more of five things: your website hides its text from AI robots, your online listings are missing or inconsistent, you have few recent reviews, your site never answers customers' questions directly, or few other sites mention you.

Do I need a special file or trick to show up in AI? +

No. Google has said AI answers are built on the same fundamentals as regular search. Complete listings, steady reviews, clear website text, and consistent business details do the most work.

Where do AI tools get local business information? +

From your website, your Google Business Profile, Bing Places, Apple Business, Yelp, review sites, and other sites that mention you. Different AI tools lean on different sources.

How can I check whether AI can see my business? +

Ask ChatGPT, Google and a few other assistants for the best business of your type in your town, and search your business name plus reviews. Note whether you are named and which competitors appear.

Is the guide really free? +

Yes. It is a free PDF with no credit card and nothing to buy.

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